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Almost every business has a trading name. Only a minority of those businesses however, have what could be classed as a 'brand' or a 'brand name'. A brand is a name or symbol that is commonly known to identify a company or it's products and separate them from the competition.

Your Services,Products and your Business?

Image of how established the business may be
Image of products and service value
Image or perception of the scale of the business
Image of the quality and effort you undertake
Image of how much experience you offer
Image of reliability and customer satifaction
Image of how professional you appear
Repetition, recognition, then comes trust and Loyalty.